Wednesday, May 13, 2020

Great Gatsby - the Green Light - 1560 Words

The Great Gatsby by F. Scott Fitzgerald deals on one level with Jay Gatsby’s hopes and dreams, but on a deeper level also deals with the Great American Dream. The novel starts and ends with a reference to the green light at the end of the dock, indicating an important symbolism. The first time Nick catches sight of Jay Gatsby, Gatsby â€Å"stretched his arms towards the dark water [†¦] [Nick] distinguished nothing except a single green light [†¦] that might have been at the end of a dock.† (Fitzgerald 2000:25). Fitzgerald ends the novel by again referring to the â€Å"green light at the end of Daisy’s dock.† (171). The protagonist of the novel is Jay Gatsby, a wealthy young man from the Midwest, who has moved to the New York in the East to pursue his†¦show more content†¦The green light at the end of Daisy’s dock also symbolises the inability to control time, the irretrievability of the past and the futility of trying to recreate the past, despite Gatsby’s belief to the contrary. When Nick asserts that one can’t repeat the past, he exclaims: â€Å"Can’t repeat the past? [†¦] Why of course you can!† (106). Gatsby naively believes that Daisy can erase the past by simply telling Tom that she never loved him. He tells Nick that â€Å"[he’s] going to fix everything the way it was before† (106) and that he and Daisy would â€Å"be married from her house – just as if it were five years ago.† (106). The similarity between Gatsby’s dream and the Great American dream is a central theme of the novel. People pursue their dreams, regardless of the cost to themselves and others, with little regard for the attainability and reality of the dream. In Gatsby’s case, his dream eventually costs him his life. Similarly, the singleminded pursuit of wealth and pleasure eventually costs people their lives, if not in the literal sense, then in the moral sense. BIBLIOGRAPHY Fitzgerald, F.S. 1926 (rpt. 2000). The Great Gatsby. London: Penguin Books Term Papers Lab. http://www.termpaperslab.com (23 July 2008) Sparknotes.com. http://www.sparknotes.com (23 July 2008) Michigan State University. https://www.msu.edu (23 July 2008) Studyworld. http://www.studyworld.com (23 July 2008) Homework-Online. http://www.homework-online.com (23 July 2008) TheShow MoreRelatedGreat Gatsby - the Green Light1554 Words   |  7 PagesThe Great Gatsby by F. Scott Fitzgerald deals on one level with Jay Gatsby’s hopes and dreams, but on a deeper level also deals with the Great American Dream. The novel starts and ends with a reference to the green light at the end of the dock, indicating an important symbolism. The first time Nick catches sight of Jay Gatsby, Gatsby â€Å"stretched his arms towards the dark water [†¦] [Nick] distinguished nothing except a single green light [†¦] that might have been at the end of a dock.† (Fitzgerald 2000:25)Read MoreSignificance Of Green Light In The Great Gatsby871 Words   |  4 Pagesoccurred in his lifetime. In The Great Gatsby, F Scott. Fitzgerald contrasts the symbols of the green light and the rain to represent Gatsby’s hope for the future and his doomed relationship with Daisy. Throughout the story, Fitzgerald uses the green light as a symbol to represent Gatsby’s hopes and dreams for the future. Fitzgerald’s first use of the green light shows Gatsby’s dreams that are just out of reach. As Nick watches Gatsby outside his house he notices Gatsby has â€Å"stretched out his arms towardsRead MoreExamples Of Green Light In The Great Gatsby954 Words   |  4 PagesGreen Light â€Å"It had seemed as close as a star to the moon.† A star and moon, close and far, both in outer space, with only one thing that sets them apart, distance. In a symbolic way, dreams relate with this example. Every person is a star that is trying to reach the moon or a dream. In The Great Gatsby, Fitzgerald depicts the American Dream as untrue through Jay Gatsby’s persistence, difficulties, and corruption, to grant his desires. (pg.93) Jay Gatsby is in love withRead MoreExamples Of Green Light In The Great Gatsby762 Words   |  4 PagesThe end of the roaring 20s is summarized by a simple green light. In the time of 1922, F. Scott Fitzgerald’s book The Great Gatsby shows how people were changed by The American Dream and dry to follow but never achieve their ultimate goal. The way Fitzgerald shows this is the main character Gatsby who goes miles and miles to reach his goal of being with Daisy, but on the way runs into more obstacles than he can handle. This ends up in his American Dream never being reached. The last passage aboutRead More Green Light in The Great Gatsby Essay1039 Words   |  5 PagesThe Green Light in The Great Gatsby       The image of the green light in the novel Great Gatsby, by F. Scott Fitzgerald, is a significant symbol which reflects Gatsbys dream and other aspects beyond Gatsbys longing.   Throughout the novel Fitzgerald uses many other images or symbols.   At first, it may seem very basic, but when the symbol is closely studied, one may see the deeper meaning found within it. Fitzgerald uses these symbols to make a point across to the readerRead MoreGreen Light Symbolism In The Great Gatsby877 Words   |  4 PagesThe Great Gatsby symbolizes a major part of whats so called the â€Å"American Dream.† But what is Fitzgeralds assertion on the American Dream? The Great Gatsby by Scott Fitzgerald, delivers a perspective of the American society in the 1920s, also the American Dream and It’s mysteries. There are many symbolizes throughout the novel, for example, the bright green light Gatsby gazes from across the oceanside of his Mansion - â€Å"I glanced seaward—and distinguished nothing except a single green light, minuteRead MoreThe Green Light Symbolism In The Great Gatsby796 Words   |  4 PagesF. Scott Fitzgerald’s â€Å"The Great Gatsby†, several symbols are used to illustrate the corruption of the American Dream. These symbols include the green light, the valley of ashes and the eyes of Dr. TJ Eckleberg. A symbol that is repeated multiple times throughout the novel is the green light. The green light is the light at the end of the Buchanan’s dock across the bay from Gatsby’s house. In the night, Gatsby looks across and stares at the light. To Gatsby, this light symbolizes Daisy and his loveRead MoreEssay On The Green Light In The Great Gatsby991 Words   |  4 Pagesâ€Å"Gatsby believed in the green light, the orgastic future that year by year recedes before us. It eluded us then, but that’s no matter- to morrow we will run faster, stretch out our arms farther†¦ And one fine morning---† In the Great Gatsby, the green light signifies Jay Gatsby’s hopes and dreams for the future and ultimately the American Dream. The green light represents the lost dreams of Americans, unrealistic hope and the determination to achieve the American Dream. The writing from F. Scott FitzgeraldRead MoreWhat Does The Green Light Symbolize In The Great Gatsby736 Word s   |  3 PagesThe Great Gatsby by Baz Luhrmann is about a hopeless, in love, millionaire by the name of Jay Gatsby and his dream lover Daisy Buchanan, despite her beauty is a self-centred, shallow and hurtful woman. Gatsby being a millionaire he could have potentially obtained anything with his money, The green light which was at the end of Daisy’s dock was a vision of his goal to have Daisy. Daisy Buchanan had assured Gatsby that she could not be bought. When at last Gatsby had Daisy to himself ‘which he thoughtRead MoreWhat Does The Green Light Symbolize In The Great Gatsby966 Words   |  4 PagesThe novel The Great Gatsby was written by F. Scott Fitzgerald. The setting of the book takes place in Long Island and New York in the early 1920s. Fitzgerald has one of the main characters, Nick Carraway narrate his life with his friend Jay Gatsby by his side. Gatsby hopes Nick will help him on his journey to win back to the love of his life, Daisy Buchanan. Throughout the novel, Fitzgerald relates important symbols to the theme. The green light at the end of Daisys dock, Gatsbys car, and the Valley

Wednesday, May 6, 2020

Al Qaed A Worldwide Terrorist System Established By Usama...

Al-Qaeda is a worldwide terrorist system established by Usama receptacle Loaded [the Osama spelling is deplored, on the grounds that there is no letter O in Arabic). Supported counterterrorism weight subsequent to 2008 - including the slaughtering of al-Qaida pioneers Usama container Ladin, Atiyah Abel al Rahman, and lIyas Kashmiri in 2011 - decreased the Pakistan-based center al-Qaida s union and capacities, including its capacity to mount modern, complex assaults in the West like the 2006 Transoceanic Aircraft plot. Be that as it may, notwithstanding these misfortunes, al-Qaida holds its expectation, however maybe not the strong capacity, to arrange and direct terrori st assaults against the West, including the U.S. country. Center al-Qaida in all likelihood will likewise attempt to rouse provincial hubs and partners, and also unaffiliated yet similarly invested radicals, to participate in terrorism against the West. Set up around 1988 by container Loaded, al-Qaeda financed, enroll, transport and prepare a huge number of contenders from many nations to be a piece of an Afghan imperviousness to vanquish the Soviet Union. To proceed with the blessed war past Afghanistan, al-Qaeda s present objective is to set up a skillet Islamic Caliphate all through the world by working with partnered Islamic fanatic gatherings to oust administrations it considers non-Islamic and removing Westerners and non-Muslims from Muslim nations. In February 1998, al-Qaeda issued an

Know What the Experts Think About Mba Admission Essay Samples Free

Know What the Experts Think About Mba Admission Essay Samples Free The same as any marketer, the schools can watch what you're doing when you're on their website. You'll be competing with many different applicants who will be excellently capable and your application will want to have the ability to make you stand out whether you want any possibility of being accepted. The abundance of information easily available on the world wide web has turned each of us into experts in any field we would like. Scholarships are an excellent way to acquire strong backlinks, both on a local and national level, but remember that scholarship hyperlink building isn't a quick once and done tactic. You always ought to paraphrase what you refer to but make certain you cite the originator of the info. Composing a persuasive essay is exactly like participating in the case for an attorney. You may better teach agile if you're agile. On your part, you ought to be in a position to choose the best SOP services India given that the knowledge of the writers will greatly impact the last level of your essay. How to Get Started with Mba Admission Essay Samples Free? Your essay should be written in your words and even should you need to refer to a lot of sources of information and ideas you should not simply directly quote them. Bear in mind your essay is going to be utilized to decide whether you're an excellent add-on to their program or not. The subject of your essay must be controversial enough, to bring food for thought every When attempting to acquire an insight into how to compose a good masters essay, you want to pay attention to a large number of slight peculiarities. Picking a topic for your essay might seem no challenge, but actually, it's an arduous undertaking. The Battle Over Mba Admission Essay Samples Free and How to Win It Services imd students need to consider the pleasure principle. Writing services have been popular by the majority of applicants as a means t o make leverage in their application. Business partnerships take on an assortment of forms. They are a little bit like marriages. The Downside Risk of Mba Admission Essay Samples Free You need to reassess the acceptable types of ID on the ETS site. You may also use an email to spell out why you are not able to see the campus and ask what alternatives there are. The web site has testimonials all over it, together with a variety of resources for applicants for purchase, needless to say. The students want to reassess the acceptable types of ID on the ETS site. On the opposing side, the exam is currently different from the way that it was in 2009, for example, now you merely will need to write 1 essay, not 2. If you're discovered to be anemic, you can require a transfusion before surgery. If you are taking contraceptive pills, you might need to prevent dosage before surgery. It is possible to have a totally free preparation test here, and that is precisely what I did. The N uiances of Mba Admission Essay Samples Free Stop by the school Touring your top-choice university is a good way to demonstrate your interest. There is an abundance of fellowships and other programs, but you ought to apply early and often. Many internet programs offer slower part-time alternatives, in addition to accelerated full-time programs to earn an MBA as promptly as possible. Students that demonstrate interest in a specific school are more inclined to enroll in that program. You want to create an impact, but should you spend 5 years on your Masters then you're certain to be disappointed when no one notices or cares. If you've got the demand for expert assistance to compose a personal statement, you can go online for some of the highest superior services you can locate on the surface of the earth. When you've been accepted, there are various important things to bear in mind. Whilst writing any service, you will want to be sure you correctly converse with them. Understa nding Mba Admission Essay Samples Free A huge proportion of the numbers companies utilize every day are just erroneous. The typical cost of the whole program is about $29,955. The admissions office is usually located in the primary lobby close to the information desk. Additionally, students are permitted to earn interest free monthly payments, so they are in a position to spread the price of their tuition out over many months. A Masters thesis isn't an expert standard, it's a competency test. The students involved with GRE preparation is going to have to provide equal value to both the tests. First, the applicants want to make an ETS account to additional register for the GRE General Test. They need to have a valid passport prior to starting the application process of the GRE General Test. The Advantages of Mba Admission Essay Samples Free Because partners join forces for a number of reasons and expectations, on occasion the strengths of each individual could possibly be o verlooked. What worked in the industry case narrative might not have taken the intricacy of the ecosystem and the use of luck into consideration. Apply early Applying early is perhaps the ideal approach to demonstrate your urge to attend the institution. Do not be hesitant to seek out professional writing assistance from the very best SOP writer if you believe you are not able to accomplish a winning SOP. Personal statement writing service is just one of the toughest things or forms of service which you might come across hard on the internet or locally. Instructions are rather important if you wish to ensure your statement of purpose will be effective. The most essential part of your application will often be your private statement. Our service provides statement of purpose editing along with proofreading and revision services that may make your statement stick out from all of the rest. China delivers lots of fully funded scholarships also. Thus, a school's published GMAT average isn't necessarily the ideal guide to take a look at when applying. It has to be noted that it's moderately challenging to get fully funded scholarships in top universities of China. International students are able to apply for the CSC Scholarship simultaneously in many Chinese Universities to maximize their possibility of selection. To begin with, check to find out whether any of your top competitors are providing a scholarship. Our service intends to provide professional help to students who want aid with their comprehensive exams.

Compare How Benjamin Franklin and Malco free essay sample

Each of this men used books in different ways to advance their own knowledge of the world that they live in. From a very young age, Benjamin Franklin was very fond at reading and any money that came Into his hands; e will use to purchase books. Franklin would read any time that was available to him, from the books that either his father had, or that he borrowed from a local store. By working at the print shop that his brother James owned, gave Benjamin Franklin plenty of time to develop his love of books and reading.As a boy, Franklin spent many hours debating various topics with a friend, his name was John Collins, Franklin realized that he was not up to par with his friend, as he says in his autobiography, He was naturally more eloquent, had a ready plenty of words. .. . When the debating continued through letters, Franklin realized his shortcomings as a writer as well and sought to Improve his skills. We will write a custom essay sample on Compare How Benjamin Franklin and Malco or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page l sat down to put my arguments In writing Fell short In elegance of expression, and determined to endeavor at improvement. In the same manner Malcolm X had a similar experience in prison with an inmate called .Malcolm was Jealous of Bimbos knowledge and the way he took charge of any conversation he entered. Not only that, but Malcolm X was frustrated by the fact that he was a poor reader and writer as he mentions in his autobiography, . Every book I picked up had few of the words that might as well have been in Chinese L became Increasingly frustrated at not being able to express what I wanted to convey in letters that I wrote. In a like manner, both men copied other works to increase their vocabulary and improve their writing skills.Franklin, by working at his brother printing press, he got hold of a publication called The Spectator and start copying from the pages of the book paving the way to extend his vocabulary and permitting him to be a better writer as he states, Then I compared my Spectator with the original, discovered some of my faults, and corrected them. Likewise, Malcolm X used a similar method by copying the words on a dictionary on a tablet as he says, In my slow, painstaking, ragged handwriting, I copied into my tablet everything printed on that first page, down to the punctuation marks. Both, Franklin and Malcolm X became better writers by self-teaching themselves, no matter the time and pain this method took. So consumed and entrenched were In their studies, that they spent ev ery single ounce of free time reading and writing. Franklin would sit up in my room reading the greatest part of the night. Whereas, Malcolm X will devote all his free time to read van after dark as he mentions Fortunately, right outside my door was a corridor light that cast a glow in my room. The glow was enough to read by Also, both men had access to huge volumes of different books. Franklin would borrow with a large collection of books, his name was Mr.. Matthew Adams that invited Franklin to see his library and loan him as much books as he wanted. In a similar manner.

Tuesday, May 5, 2020

Dress Code Essay Example For Students

Dress Code Essay Dress Code Essay has been the biggest topic between the Board officials and parents. There have been many decisions and arguments that were worked out by administration and local school, often at the request of parents. There should be a dress code for students for several reasons. Many public schools today are making dangerous decisions and these decisions may end up saving someones life. The decisions are about school uniforms and dress codes. Public schools are beginning to open their eyes to the real world and see what their students are wearing and what the clothes are about. Some schools have banned any clothes with inappropriate symbols or sayings. Baggy wear is very dangerous. Schools are now even taking away the privilege of those clothes for the reason that weapons and other dangerous, illegal items may be smuggled in under loose pants, hats, shirts and jackets. The cost of maintaining a stylish wardrobe can be expensive. Many families have more important things to spend their money on than the image of school children. The dress code may be a way to keep the costs of school down for those families. In some schools, there has even been fighting or stealing based on expensive sneakers or jewelry. There are many clothes in fashion for boys and girls which are not appropriate for school dress. Good taste and common sense should dictate parental and student choice of school clothes. The school will determine what is not appropriate dress, even if it conforms to current fashion. Also, school dress should not be viewed as a daily fashion show. In this essay I had many compelling reason why there should be dress codes for students. I think that schools should have dress codes because it they can help people save money on other clothes such as brand name clothes, theses clothes can be very expensive and many kids steal them. Baggy clothes are very dangerous because students can carry guns or other illegal items into the schools. Many people are discriminated by what they wear but dress code doesnt discriminate anyone. Some clothes are not appropriate for schools, such as clothes that have inappropriate symbols or sayings. .

Saturday, April 11, 2020

Learn English at Your Own Pace With This Essay Samples Guide

Learn English at Your Own Pace With This Essay Samples GuideMost students of English study the subject in their free time and this is the time when they really need to sharpen their writing skills. So, if you feel that your grammar and writing skills are not up to the mark and you want to ensure that you don't fall short of the marks that you would otherwise be aiming for, then you can look for English I Staar Essay Samples. You can either choose to go in for the full course or on a part basis. Either way, it will definitely help in improving your grammar and language.As the subject of English is one that is very subjective, there are no fixed standards on what should be done to be good at it. This means that it is possible to find a plethora of courses and tools on the subject and it is best to get yourself enrolled in a course or hire a tutor. Of course, if you have just begun your studies in English then the best thing that you can do is to enroll yourself in a good home study cou rse. This is a great way to get the foundation right. These courses are very popular with English teachers and students who are looking for a great way to get into the subject.If you are just about to embark on a course on English, you can take one of the various online courses available. There are some great subjects that are being taught at the moment and you can see quite a few options in this regard. The key here is to try to learn the subjects by practicing so that you get the hang of it will then be easy for you to understand what is being said. When this is all said and done, you can then enroll yourself in a course which is specified for beginners in English. This is the way to go if you have absolutely no idea of the subject and you are more interested in perfecting your knowledge.In case you have already chosen to go in for a course on English, it is best to follow up with a set of English I Staar Essay Samples. You can either try out the sample by itself or you can use it as a guide. The former is a better option as the former is much better than the latter in that case you can always get the best out of it. One thing that you can do here is to simply practice using the sample or you can also write down what you were taught in the course. This can help a lot in the long run.Another point to note is that there are other types of essay samples available which may not be as good as those provided in the free samples. For example, you can have access to articles which are provided online. You can also make use of these articles for practice as well.Moreover, you should also try to create online essays that are based on the contents which are provided in the free samples. This is a great way to improve your writing skills because you can make use of this material for practice purposes. These online essays are also a great way to improve your understanding of the subject as you will find it very easy to memorize them.This is the way to go if you are serio us about your English writing. Make sure that you get to go through the entire writing process as it involves a lot of effort and so this is important. This is the very best way to get the best out of the essay samples that you get.

Friday, April 3, 2020

Launching Instant Coffee in Indian Market

Introduction Since ages Indians have been more inclined towards tea rather than coffee. As such, marketing coffee in India can be a tough job. But owing to the marketing strategies of companies like Starbucks, a trend of coffee drinking has started picking up, especially among the younger generation.Advertising We will write a custom essay sample on Launching Instant Coffee in Indian Market specifically for you for only $16.05 $11/page Learn More There are certain local companies also that manufacture coffee. But the quality of such brands is not up to the mark and moreover, the target customers of such companies are the middle class customers. Middle class people include the small business people, professionals. Even the canteens in colleges and universities serve these brands of coffee. It should be understood that the market trends differ from country to country. India is a developing country and as such, the people are not accustomed to the tradition s of the Western countries. The existing managerial literature proves that the marketing strategies available for internalization are not basically the same across cultures (Cayla Arnould, 2008). But as studies and surveys show that India is fast catching up with the Western culture, it is expected that the coffee culture will also soon be prevalent among the people. This report analyzes and justifies a marketing plan for the introduction of instant coffee into the Indian market. The paper also outlines the possible drawbacks and the means to overcome them. The following flow chart demonstrates the graphical representation of the marketing plan. Figure 1: Marketing Plan (McDonald Keegan, 2002) In this report, we shall analyse the performance of coffee in the Indian market using SWOT and PESTEL analysing methods.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Market Analysis/Audit Exter nal Audit This kind of audit is done on variables that the organization cannot control. One of the most commonly used tool for analysing the market of any product is PESTEL. It means the Political, Economical, Social, Technological, Environmental and Legal aspects that may affect any business. Figure 1: PESTEL Analysis Economic India is currently the fifth largest economy in purchasing power parity, not mentioning its growing middle class and youth with more disposable income (Johnson Tellis, 2008). Since the target customers are the youth, the probability of success of instant coffee in India is high. Political India is a huge democratic country and the government is engaged in the welfare of its citizens through various economic policies. The infrastructure system of India is becoming better day by day. These factors can be of advantage to any new company that wants to start its operations in India. Technological India is a fast developing country and as such, the modern t echnological inventions are being adopted in all spheres of life. Social-cultural The new company may experience uncertainty avoidance from local consumers due to the predominantly Indian tea-drinking culture. The company may also face a cultural distance between its own marketing strategies and those of its partners in joint ventures (Heerden Barter, 2008). The enormous diversity of India, which is typified by inconsistent policies and social-economic inequalities, may also serve as a hindrance (Johnson Tellis, 2008).Advertising We will write a custom essay sample on Launching Instant Coffee in Indian Market specifically for you for only $16.05 $11/page Learn More Legal India has stringent policies regarding foreign-owned businesses. There are certain rules to be followed and taxes are imposed on foreign products. Environmental There are many social groups in India that are engaged in the preservation of the environment against pollution. These groups stage protests against companies that are responsible for any kind of pollution. If the new company has to face such protests, it will tarnish its image. It should be the prime concern of the company to adhere to the non-pollution policy. Market trends: â€Å"†¦the market for coffee in India has been growing steadily as consumers are becoming more acceptable towards international and premium brands† (BusinessWire, 2011). Internal Audit This kind of audit is done on variables than can be controlled by the organization Current Market Position The current market position of the company will have a great impact on its venture in India. It is a human tendency or psychology to go after the renowned ones. Target Market Traditional target market for the new company includes the â€Å"affluent, well-educated, white collar customers† between the ages of 25 and 44. As the companies expand internationally, an emergent target market consists of the â€Å"younger, less well-educated customers in a lower income bracket† (Moon Quelch, 2003). SWOT Analysis Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Strengths Analysis Coffee is a habit in the Western culture. Since India is a developing country and the people are fast accepting the foreign products, the company can take advantage of the good opportunity for entering the rapidly growing instant coffee market in India. Weaknesses Analysis The company is yet to make inroads into the Indian tea-drinking culture and it is expected that it may meet challenges trying to establish itself (Johnson Tellis, 2008). The company may suffer great financial losses if the U.S. retail stores under perform because of harsh economic conditions or intense competition. Opportunities Analysis The company can enter into brand-franchising agreements with other partners in emerging markets to boost its sales, reputation and competitiveness (Johnson Tellis, 2008). Threats Analysis a) Highly competitive market The main competitors of the company in India are Cafe Coffee Day and Barista. b) Socio-political Groups There are certain social and political gr oups that are opposed to foreign products. Even though the number of such groups is limited, they can create unnecessary nuisance. Assumptions Assumptions are critical in any marketing plan as they function to standardize the planning environment (McDonald Keegan, 2002). This plan assumes that instant coffee will achieve a market segment of 10 percent before December 2012 as the company engages more partners and franchises in the Indian market. Price competition for the instant coffee market in India will force price levels down by 15% across the board. Marketing Objectives Strategies Marketing Objectives The marketing objective of the company should be to create a rare coffee experience that will make customers in India to visit established outlets for the coffee, stay for the striking environment, and return for the connection. It should be the policy of the company to build an image and reputation separate from competitors aimed at creating brand loyalty. Marketing Strategies V enkatesh notes that â€Å"†¦market segmentation is a strategy in which a large heterogeneous market is broken down into small homogenous segments and a separate marketing program is developed for each segment† (Venkatesh, 2011). The market segment selected for instant coffee is the high-end consumer segment and the strategy used will be price discrimination. Estimation of Expected Results It is expected that the introduction of instant coffee into the Indian market will assist the company to rapidly expand its retail operations and increase growth in its speciality sales and other operations. It is also expected that customers will achieve higher satisfaction levels. Identification of Alternative Plans and Mixes Alternative Plan Based on initial sales of instant coffee, the company may decide to introduce a new instant coffee product to target the middle class. Sheth observes that â€Å"the new middle class, especially in large population markets in China and India, is creating large-scale first-time buyers of everything† (Sheth, 2011). Marketing Mix for Instant Coffee a) Product The product – instant coffee – falls under the category of convenience products since it can be purchased from selected retail outlets and supermarkets. It lacks the signature bitterness and darker-roast temperament of brewed coffee, thus is seen as an excellent choice to compete in traditional tea-drinking cultures such as India (Business Pundit, n.d.). b) Price Instant coffee will be marketed to the higher-end consumer bracket, thus will be retailed at a premium price. The company wishes to use the high price tag to demonstrate the high value of the product and its commitment to adequately satisfy customer needs and demands. Chan et al are of the opinion that an effective price discrimination strategy communicates the unique value of a particular product to the customers (Chan et al, 2010). c) Place The place where a product first premiered and the d istribution networks that exist to ensure the product is adequately restocked are critical success factors for any internalization exercise (Chandrasekaran Tellis, 2008). Instant coffee is set to premier in the cities of Mumbai and New Delhi due to their affluent upper class and high population rates. Promotion Promotional activities are critical in exposing the product to the local audience and in targeting marketing communications with the view to elicit positive responses from the targeted audience (Narayan Manchanda, 2009). The company’s promotional activities will revolve around the word of mouth. Budget Marketing and other related activities are costly and, as such, organizations intending to launch new products into global markets must prepare adequately if they are to succeed in their endeavours. The company should allocate a fixed budget for the launch and promotional activities in India. First Year Implementation Programme The company will embark on partnering w ith local enterprises that share in the values and commitments of the company. The product will be initially introduced into two of such partnerships in Mumbai and New Delhi to evaluate uptake before comprehensive roll-out strategy into other major cities across India is kicked off in 2012. Although TV commercials will be aired in mainstream channels to introduce the new product, the main promotional strategy will be through word of mouth. A Market research survey will be done in September 2012 to assess customer attitudes and market share. Conclusion Studies demonstrate that most organizations target to enter international markets not only to exploit their existing competitive advantages but also to sustain and develop their strategic positioning. Other factors, such as profits and growth targets, international market opportunities, economies of scale, intense competition in traditional markets, saturated existing market and proximity to global consumers, may also account. With the introduction of instant coffee into the mainstream Indian market, the company will not only be aiming to enhance its competitiveness but also its strategic positioning. It may take some time but if the company adheres to all the parameters mentioned in this paper, success is sure to be achieved. References Cayla, J. Arnould, E.J. (2008). A Cultural Approach to Branding in the Global Marketplace. Journal of International Marketing, 16(4), 86-112. Chandrasekaran, D. Tellis, G.J. (2008). Global Takeoff of New Product: Culture, Wealth, or Vanishing Difference? Marketing Science, 27(5), 844-860. Heerden, V. Barter, C. (2008). The Role of Culture in the Determination of a Standardized or Localized Marketing Strategy. South African Journal of Business Management, 39(2), 37-44. Johnson, J. Tellis, G.J. (2008). Drivers of Success for Market Entry into China and India. Journal of Marketing, 72(3), 1-13. McDonald, M. Keegan, W.J. (2002) Marketing Plans that Work. 2nd ed. Woburn, MA: Butt erworth-Heinemann. Moon, Y. Quelch, J. (2003). Starbucks: Delivering Customer Service. Harvard Business School. Narayan, S. Manchanda, P. (2009). Heterogeneous Learning and the Targeting of Marketing Communication for New Products. Marketing Science, 28(3), 424-441. Sheth, J.N. (2011). Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices. Journal of Marketing, 75(4), 166-182. This essay on Launching Instant Coffee in Indian Market was written and submitted by user Tomas Thompson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.